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The World Of Online Business Opportunities (Part4) This is part 4 in an ongoing series about marketing for an on-line business that utilizes the board or target concept in its compensation plan. This author is of the opinion that many of the ideas or suggestions can be applied equally as well to any on-line marketing venture. The World Of Online Business Opportunities (Part 2) This is part 2 in an ongoing series about marketing for an on-line business that utilizes the board or target concept in its compensation plan. This author is of the opinion that many of the ideas or suggestions can be applied equally as well to any on-line marketing venture. In chapter one we introduced you to the concept of "board businesses" and discussed several pitfalls about which to be wary. In this chapter we discuss advertising campaigns and some of the hidden meanings behind the messages. Human Psychology as a Marketing Tool The Importance Of Dates, Following and not guiding the client, Success doesn't always need high technology Communication Tricks The intelligent choice of words, the tone of voice, the look, all constitute important details in the transfer of a message.